Meta has today unveiled four new virtual reality (VR) headset prototypes along with a creator marketplace intended to help influencers monetize their content and stay loyal to Instagram.
CEO Mark Zuckerberg is quoted as saying that the VR headsets will be targeted at consumers and businesses, but he admitted the technology is still “pretty far off“ being ready for prime time. The new marketplace for creators is also under development, but so far it seems similar to rival TikTok’s Creator Marketplace, which helps companies connect with influencers for brand partnerships.
IT News Nigeria gathered that that Meta is testing a designated place on Instagram where creators can get discovered and paid for content. Meta notes that the creator marketplace allows brands to share new partnership opportunities. Once a brand finds a creator that they want to partner with, they can send a project with the details to them, including information about deliverables and payment. Meta notes that there will be a partnership messaging folder within Instagram DMs where creators and brands will be able to filter through their offers and projects.
It’s worth noting that Meta’s take on its marketplace for creators seems to be similar to TikTok’s Creator Marketplace, which is the video app’s in-house influencer marketing platform. TikTok’s Creator Marketplace allows brands to discover top TikTok personalities for their marketing campaigns, which is what Meta looks to be aiming to do with its own creator marketplace. It’s clear that Meta’s Creator Marketplace will be part of its continued efforts to take on TikTok and woo more creators to its platform.
