Nigeria has taught us that it is possible for one to launch a broadcast industry that caters beyond your national borders
Government of Zimbabwe has announced recently that it is set to launch digital television by the end of first quarter 2016 in order to make impact in the African continent as “Nigeria has taught us that it is possible for one to launch a broadcast industry that caters beyond your national borders.”
Deputy Minister of Information, Media and Broadcasting Services, Thokozile Mathuthu is quoted as saying that Government was committed to digitalization and local content generation in order to tell Zimbabwe stories to the rest of Africa and make impact in the continent.
IT NEWS NIGERIA gathered that as the government sets to launch the first digital television in March this year , it is calling for more local producers to provide for more local content productions. The digitalization process will bring about 12 high definition television channels of which six will be owned by Zimbabwe Broadcasting Corporation while the remainder will go to private broadcasters.
“Broadcasting is not about technicians or engineers, but it is about content. If we have no content to show on our television channels, then we may just as well forget about broadcasting. “We have to produce content for our country, for the region and beyond as we market ourselves as Zimbabweans in the global village in the long run,” she added.
Government has committed $125 million to digitalization a clear testimony of its interest in the broadcasting industry. Our focus in terms of production is to produce content minimally for Zimbabweans and maximally for Africa.