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L-: Business Partner Manager, HP Inc., Omotayo Omodia; Top Male Fashion Designer, Mai Atafo; Managing Director, HP Inc. Nigeria, Ify Afe; Top Female Designer, Toju Foye; Regional Marketing Manager, HP Inc., Tolu Lawani at the Launch of the New HP Spectre in Lagos, Nigeria. .

Innovation: HP Raises Bar With New HP Spectre

Staff Writer:
HP Inc. has within the week announced the launch of new HP Spectre, one of the world’s thinnest laptop computer the company said raised the bar for the premium PC experience.
Speaking in Lagos during the unveiling ceremony, Nigeria Managing Director, HP, Mrs Ify Afe said there is no gainsaying the fact that advances in technology have revolutionized the world of business, adding, HP understands this fact and has consistently demonstrated capability and capacity to innovate and ensuring that its customers enjoy the total benefits that technology brings.
Hp stated that the Spectre’s design was certainly an eye-catcher, drawing interest with its high gloss copper accents – proof that PCs can be an expression of style thanks to magical and luxurious technology.
Afe also explained that HP Spectre is the perfect illustration of how the company not only reacts to trends, but also embraces change. “A large part of our business philosophy is to reinvent who we are, what our customers want, how we can provide that and – uniquely – how we anticipate that. We aspire to create technology that makes life better for everyone, everywhere and in the HP Spectre we see innovation at its best – advanced and progressive technology that is geared to optimum productivity and a style and design that defines class.”
“Nigeria millennial are trend setters and love their gadgets as they are constantly on the go and want to excel at our work and personal lives, it is important that we provide users with a laptop that complements their lifestyle – and today, our consumers are demanding a thin and light device with all-day battery life. We understand these needs, and will always strive to reinvent and innovate, to engineer experiences that amaze,” she said.


Also speaking at the launch, Partner Channel Marketing Manager, Consumer Channel Group, Microsoft Nigeria, Bunmi Bialose said, “Windows 10 empowers people to do great things. In a mobile world, Windows 10 moves with you seamlessly and easily across your devices, making interacting with technology as natural as interacting with people. It’s more personal and productive. It’s safer and more secure. It’s familiar, easy to use and automatically up to date” she said.
The HP’s Regional Marketing Manager, Tolulope Lawani, stated that “Every feature on this piece was well thought-out. At the point of conceptualising the design of the new HP Spectre, care was taken to combine the best user experience with maximum performance in the masterpiece.” Speaking further he noted that “The new HP Spectre is a combination of aesthetics and functionality and I dare say ‘power’ has never been this slim.” .
HP Inc. is a new company. Though HP was founded in some 77 years ago, but it reinvented itself in 2015 and separated into two independent companies, HP Inc. and Hewlett Packard Enterprise.

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HP Spectre Features:
• Total weight of just 1.1kg
• Width of less than 1.5cm,
• Intel Core i5 model and an Intel Core i7 model option
• Full HD 13.3” (33.8cm) diagonal edge-to-edge display
• Bang &Olufsen sound
• High gloss copper accents which reflect a hand-polished, jewelry-like finish
• An innovative hidden piston hinge, creating the illusion of a hingeless design
• Aluminium chassis as thin as an AAA-battery
• Powered by Windows 10.

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