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Combating Meningitis in Nigeria: Facebook Partnership Campaigns Produce Positive Results

IT NEWS NIGERIA:
Facebook,Nigeria Centre for Disease Control (NCDC) and ActionSprout partnereship in Combating Meningitis in Nigeria has produced positive results.

According to Report made available to IT NEWS NIGERIA, the campaign on Meningitis led to 12.6% points awareness increase in North and Central, and 11.4% points in the South Nigeria.

Among the three million (3,000,000) people were reached by the posts during the two-week campaign, 92% of the people who saw the ads said that they would recommend treatment to their friends and families. It also revealed that 17,408 people were engaged with the campaign,that is, people who clicked, reacted, commented, and shared in the said period.

In the spring and summer of 2017, Facebook, NCDC and ActionSprout partnered to test how aggregated, de-identified data from Facebook could improve a campaign to spread life-saving information about Meningitis in Nigeria.

Dr. Abiodun Egwuenu, Epidemiologist at NCDC, said “Educating and motivating people to take action to protect themselves and their loved ones from disease is at the center of our work at the Nigeria Centre for Disease Control. This partnership with Facebook and ActionSprout demonstrated the power of the Facebook platform for doing precisely that — helping us improve and save lives of Nigerians.”

Facebook and ActionSprout worked with NCDC to understand how the audience in Nigeria engaged in the conversation about Meningitis and the content they shared.

Using these insights, NCDC worked with Nollywood Workshops to create content for Facebook that would resonate with Northern Nigerians and encourage families to seek treatment quickly when faced with Meningitis.

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