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L - R: Abi Williams, Facebook’s SMB Sales Manager, Europe Middle East and Africa (EMEA); Sherry Dzinoreva, Public Policy Programs Manager Facebook, EMEA and Afua Osei, Co-founder, She Leads Africa at the first Sub-Saharan African launch of #SheMeansBusiness in Nigeria, on Tuesday March 27, 2018, in Lagos.

Facebook Lunches #SheMeansBusiness In Nigeria, To Train 4000 Women 2018

*Facebook lunches #SheMeansBusiness in partnership with She Leads Africa: An initiative aimed at training and empowering thousands of female entrepreneurs Across Nigeria





Facebook today announced in Lagos the launch of #SheMeansBusiness, an initiative designed to inspire and train 4000 female entrepreneurs in 2018 across the country to build, grow and start their own businesses.



Facebook’s Small and Medium Business (SMB) Sales Manager for Europe, Middle East and Africa (EMEA),Abi Williams said in a recent study conducted by Development Economics on behalf of Facebook, it is estimated that businesses set up by women in Nigeria over the next five years (by 2022), hold the key to unlocking N19.7 billion for the economy, with the opportunity of creating a further 8.9 million additional jobs*.


“We know that when women do better, economies do better” commented Ebele Okobi, Facebook Public Policy Director, Africa. “The study conducted by Development Economics further highlights this, with research suggesting that an estimated 7 million new businesses could be set up by women in Nigeria by 2021* – placing a greater importance on the role of women’s entrepreneurial ambitions for overall economic and social development in the country.”


Partnering with She Leads Africa (SLA), #SheMeansBusiness Nigeria is the first to launch in Sub-Saharan Africa and will bring together thousands of female entrepreneurs in a series of day workshops and training sessions across six cities in Nigeria, including Lagos, Kaduna, Port Harcourt, Ibadan, Abuja and Aba. With applications opening on March 27th  2018 at sheleadsafrica.org/shemeansbusiness, training sessions will then be followed by post-training clinics aimed at re-engaging, advising and mentoring participants.

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As part of the launch, a dedicated #SheMeansBusiness website will also be developed and feature:

  • Inspiring stories from female trailblazerswho are following their dreams. These are the entrepreneurs who are redefining what’s possible for women in business in Nigeria – inspiring those who might one day become new entrepreneurs themselves
  • Free tools and resources– online courses to give more women across Nigeria the tools, support and practical advice they need to grow their businesses
  • Access and information to a link of communitieswho can help advise and direct on setting and achieving business goals


L – R: Oyindamola Honey Ogundeyi, CEO, Fashpa; Ola Orekurin Brown, Managing Director, Flying Doctors; Anike Lawal founder Mamalet and Abi Williams, Facebook’s SMB Sales Manager, Europe Middle East and Africa (EMEA) during a panel disucussing at the first Sub-Saharan African launch of #SheMeansBusiness in Nigeria, on Tuesday March 27, 2018, in Lagos.

Commenting on the partnership and trainings Afua Osei, Co-Founder of She Leads Africa added “We’re excited to continue our partnership with Facebook to expand access to the digital skills necessary to move African businesses forward. We know that with the right tools and support, African women can compete on a global level and we look forward to taking these critical digital tools to entrepreneurs all across Nigeria.”



“In Nigeria women form the backbone of a thriving entrepreneurial ecosystem, with the number of new women-owned small business Pages on Facebook increasing by 319 percent between 2016 and 2017”,said Abi Williams Facebook’s SMB Sales Manager, EMEA. “#SheMeansBusiness aims to empower personal business ambitions and create opportunities for would-be entrepreneurs in Nigeria to meet and learn from others.”


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Facebook’s #SheMeansBusiness initiative, launched in May 2016, aims to help empower women to pursue their great business ideas by giving them access to advice, partnerships and events. It was created in response to feedback from women who wanted to start their own business that practical help like workshops, advice on how to attract customers and a network of support – in addition to more digital know-how – would help them get their businesses off the ground.

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