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L-R Sales Manager, SAS West Africa, Babalola Oladokun; Vice President, SAS Africa, Desan Naidoo; Artist and co-founder of the Cyborg Foundation, Neil Harbison; and Marketing Content & Communications Lead, SAS Africa, Vijayne Govender; Senior Manager, Advanced Analytics, Nedbank, Prenton Chetty and Senior Business Solutions Manager, Advanced Analytics & AI, SAS, Larry Orimoloye at the SAS Road to Digital Transformation and Artificial Intelligence Workshop in Lagos.

SAS urges organizations to embrace Analytics and Artificial Intelligence



SAS Africa has revealed that businesses will become more successful based on how they use data, analytics and collaboration in the new analytics economy.

This was the thrust of the conversations made at the SAS Road to Digital Transformation and Artificial Intelligence, AI Showcase in Lagos recently. Desan Naidoo, Vice President, SAS Africa said that seeing we are in the analytics economy where data, people and machines work right to accelerate the pace of innovation, critical business decisions must be made via data analytics instead of gut feelings and guess work.

“At SAS, we are the leaders in business analytics software and services, and we help organizations across the globe transform their data into deep and well-defined insights. Insights that provide fresh perspective on your business, helping to identify what’s working and fix what isn’t and innovate in ways that keep you ahead of the competition. Our solutions turn large amounts of data into knowledge you can act on, and also empower business leaders to capitalize on new opportunities and be seen as strategic business advisers by using analytics to align the marketing process with the customer journey.”

He added, “we want to avail businesses operating in Nigeria with solutions that help them to achieve a customer-centric business strategy with an integrated decision management approach—underpinned by artificial intelligence capabilities such as machine learning and cognitive computing. Our platforms address critical challenges across marketing —including planning customer-centric strategies, gaining insight from big data and analytics, optimizing omni-channel customer interactions, and understanding the customer’s digital experience.”

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The purpose is to help reduce compliance costs, improve efficiency and effectiveness, stay competitive and drive innovation whilst looking for better ways to serve their customers.
“Humans have limited number of sensors, but if we merge with technology, we could have more sensors that will enable us understand and unfold the real beauty of nature. We can add new senses and additional organs to extend our bodies’ capacity to experience the world. We can, in effect, redesign ourselves. Our current evolutionary step is to merge with technology and take an active part in the birth of our future selves. I work with artificial senses, which I call AS,” Neil said.

In a rapidly changing business environment, businesses are under pressure to not only comply with constantly changing regulations but also to modernize their processes and systems.
In his presentation, Senior Business Solutions Manager – Advanced Analytics & AI, SAS, Larry Orimoloye encouraged organizations to adopt AI as it is transforming businesses by enhancing current analytical capabilities to better understand customers and deliver the best experiences like never before – and fast enough for business differentiation. AI also sets new target for organizations and helps them to make informed decisions based on the outcome of its data analytics.

“AI has increasingly refined the ability of machines to study data in order to detect patterns, that then allow computers to organize information, identify relationships, make predictions and detect anomalies. Today, modern applications of AI have already given us self-driving cars and virtual assistants and our solutions have helped us detect fraud and manage resources like electricity more efficiently. AI will help organizations improve their marketing effectiveness, increasing digital intelligence by integrating web analytics data with multichannel data to gain a comprehensive view of the customer for better personalization and engagement, said Orimoloye.

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