Home » i-tertainment/Gaming » BAL announces new partnership with Flutterwave
bal

BAL announces new partnership with Flutterwave

BAL says the multiyear partnership will make Flutterwave payments technology company an associate partner of the Africa League

Advertisement

IT News Nigeria:

The Basketball Africa League (BAL) recently announced a multiyear partnership with Flutterwave that makes the payments technology company an associate partner of the BAL. 

The inaugural BAL season tipped off 16th May at the Kigali Arena in Kigali, Rwanda, with 12 teams from across Africa competing in the new professional league.  The first BAL Finals will be held Sunday, May 30.

Flutterwave, which was founded in 2016 and recently named among Time Magazine’s 100 Most Influential Companies, provides innovative payment solutions to more than 290,000 businesses and has an infrastructure reach in more 33 African countries, including Rwanda, Nigeria, Kenya, South Africa, Tanzania, Uganda and Zambia.  The partnership will leverage the BAL and Flutterwave’s shared commitment to driving economic growth across the continent through the launch of a digital campaign that will provide select African entrepreneurs and small businesses with the opportunity to travel, connect and engage with other African markets. 

“As a lifelong Basketball fan, I am excited that we are able to team up with the BAL as it tips off its inaugural season,” said Flutterwave Chief Commercial Officer Ifeoluwa Orioke.  “There’s progress going on in Africa, and this is the time to tap into the enthusiasm of young people to unite the continent and open doors for young Africans through sports.”

“Technology plays an important role in basketball and our ability to make our content and products accessible and convenient for fans to consume,” said BAL President Amadou Gallo Fall.  “This partnership also reflects our ambition to play a role in the industries that will shape the continent’s economic growth, facilitate entrepreneurship and strengthen the continent’s position on the global stage.”

READ ALSO  FirstBank new sponsored movie, 'AYINLA', premieres 13 June

Leave a Reply

Your email address will not be published. Required fields are marked *

*

x

Check Also

Abuja to Hosts Miss Heritage Global Pageant

Abuja has been selected to host ...

avia

AVIA Sees New Record Turnout for Asia Video Summit 2020

AVIA says this year’s summit was ...

Ibukun Awosika, Chairman, First Bank

Ibukun Awosika, FirstBank’s Chairman Stars In Citation – A Movie That Gives Voice To Victims Of Sexual Harassment

Ibukun Awosika, Chairman, First Bank of ...

firstbank

FirstBank Partners UN1TY Nigeria, Promotes Growth Of The Nigerian Music With The Voice Nigeria Season 3

FirstBank of Nigeria Limited today, announced ...

African Women In The Time Of COVID-19: 10 Selected Films Announced

IT News Nigeria: Advertisement The Ladima ...