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EbonyLife
Mo Abudu(Middle) with Professors Andy Wu and Feng Zhu

Why Harvard adopts Mo Abudu’s EbonyLife as new case study

Harvard Business School to adopt Mo Abudu’s EbonyLife as case study for MBA students. And for the first time in history, a case study about a media company led by a female African entrepreneur will be taught at HBS

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IT News Nigeria Writer:

Mo Abudu announced this on Thursday via her verified Instagram page that her media company, EbonyLife, has become a case study for Masters’ students at the Harvard Business School in a record-breaking feat.

This recording breaking feat makes EbonyLife to be the first Female African owned media company to be taught at Harvard MBA program.

According to her, over 1,000 MBA students will study the company as a compulsory class for first-year students.

She also witnessed the case study being taught for the first time while she was at Harvard Business School campus in Boston. She says: “I get the opportunity to share the EbonyLife story with the students and faculty in person, and to answer their questions about our journey”

Abudu said, “I did not see this coming, but I’m giving God all the glory. Only He could have made this possible”. She also thanked the HBS staff and the EbonyLife team for making it possible as well.

“For the first time in history, a case study about a media company led by a female African entrepreneur will be taught at Harvard Business School (HBS) to over 1,000 MBA students, as a part of the Required Curriculum Classes that all first-year students must take”. She says.

See also: Uzodinma taps Mrs. Njoku, Harvard-bred oil industry expert as SSAA, Petroleum

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“This is The Harvard Business School – Ebonylife Case Study”.

The case study reflects the company’s journey, challenges and achievements today. It’s been about a year in the making, in partnership with Harvard Business School professors and their research department.

EbonyLife
Mo Abudu(Middle) with Professors Andy Wu and Feng Zhu

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