MTN says it has purchased some 44 plots of digital land in Metaverse
Africa’s biggest telecommunications group, MTN, joins global companies in the metaverse by purchasing 144 plots of land in Africarare, Africa’s first Virtual Reality metaverse featuring digital land.
MTN will now become the ownership of 144 plots of virtual land with an overall area of 12x12m via this purchase.
According to information from the company’s website and social media handles @MTNgroup and @MTNNG on Monday 28th February 2022, MTN will continue to demonstrate commitment to African innovation.
The new purchase is in line with MTN’s transitioning efforts to go from just being a telco to a tech company.
“This is an exciting moment for us as we lead businesses on the continent to enter the metaverse marketplace. This is exactly what our Ambition 2025 strategy is premised on – leveraging trends that amplify consumer’s digital experiences and engagement. We have always been at the forefront of technological and digital changes and we remain alive to the exciting opportunities the metaverse presents for us and our customers’’. Bernice Samuels, MTN’s Group Executive for Marketing said.
MTN intends to increase its customer attractiveness through a series of experiences merged with consumer passion points, like gaming and music through its presence in the metaverse. The group says.
What is Metaverse
A metaverse is a form of a virtual reality that allows users to interact and experience things as they would in the physical world.
Africacare made its debut in South Africa in October 2021 and is the first African Virtual Reality metaverse featuring digital land.