Home » Business » CleverTap Appoints Honey Bajaj as SVP & Global CCE

CleverTap Appoints Honey Bajaj as SVP & Global CCE

Statement says Bajaj will lead the company’s charter to realize the “Art of Possible” and steer the launch of digital and physical centers of CX excellence


IT News Nigeria:

CleverTap, the world’s leading retention cloud, recently added to its core leadership team with the appointment of Honey Bajaj as SVP & Global Chief of Consumer Experience.

In this position, Bajaj will pioneer CleverTap’s extensive program to help companies reimagine customer experience and realize the “Art of Possible”.

“As we scale CleverTap into a global category creator for “Retention Cloud”, we realize that our customers are eager to co-create experiences that will fuel growth and the future of their own digital businesses. For this reason, we are expanding our leadership team with a new appointment that benefits the most important stakeholder: our customers’ customers,” Vikrant Chowdhary, CleverTap Chief Growth Officer, explains.

Bajaj is a design strategist, an innovation leader and a social entrepreneur with extensive work in India and the U.S. Her ability to problem solve and identify patterns in human behavior has earned her multiple prestigious awards and recognition as an Innovation Global Shaper and Inventor of the Year (2016). She is also a dual degree holder with a Master’s Degree in Engineering and Management and a Master’s in Sustainability Studies from the Massachusetts Institute of Technology. She is currently pursuing her Ph.D. in Design and Innovation Methodologies in the Digital World.

Before joining the CleverTap Leadership Team, Honey built an innovation pipeline for several Fortune 500 companies, including Boston Consulting Group Digital Ventures, Disney, Microsoft Research, MIT Media Lab and Tata Group, one of India’s largest and highly profitable conglomerates. There she developed detailed market segmentation frameworks based on purchase behavior to orchestrate product launches and go-to-market strategies.

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Bajaj has also dedicated her talent in designing for scale and impact to serving the needs of government bodies, financial institutions and healthcare organizations. Her work, which spans over a decade, has impacted over 50 million lives.

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