L’Oréal, the world’s leading beauty company, is set to finally launch in the Nigerian market after an exclusive distribution agreement was signed with KongaHealth, a leading health care distribution company early last week.
Headquartered in Paris, France, L’Oréal would be making a grand entry into Nigeria, with feelers indicating that the brand intends to take leadership of the budding Nigerian market through its newly signed exclusive distributorship deal with KongaHealth, one of the thriving subsidiaries in the Konga e-commerce group.
The partnership will see L’Oréal leverage the wide reach, speedy delivery, massive technology and other cutting-edge infrastructure at the disposal of KongaHealth to reach under-reached and unreached valuable customers nationwide – a development that would expectedly fast track the market entry and positioning of the L’Oréal range among key value-adding resellers across the nooks and crannies of Nigeria. KongaHealth, launched in 2021, is an ambitious, technology-driven healthcare solutions company that has lent increased refinement in import, distribution and delivery of quality medicare for millions, while also revolutionising the healthcare value chain in Nigeria.
There are strong indications that the strategic landmark partnership between L’Oréal and KongaHealth will equally create a host of new jobs and other indirect employment opportunities for Nigerians.
Speaking on the pact, Festus Akinola, Vice President, KongaHealth expressed his excitement at the partnership deal, adding that L’Oréal had found a reliable partner through which it can confidently take a dominant share of the Nigerian market. In addition, he stated that the partnership with KongaHealth represents the best avenue for the diffusion of the wide array of exciting beauty products and other offerings from L’Oréal, starting with Cerave and La Roche Posay range.
L’Oréal is the world leader in beauty: makeup, cosmetics, haircare and perfume in terms of quality, efficacy and safety. Founded 113 years ago on July 30, 1909, L’Oréal has 21 worldwide research and development centers, owns more than 35 brands and over 497 patents.